Yesterday’s reel of trailers and developer interviews was just the first in a series of monthly video events that Xbox have planned for the rest of the year which they’re calling “Xbox 20/20.” Xbox originally announced the event saying that the May edition would focus on “a first look at next-gen gameplay, trailers and sneak peeks.” They specifically touted Valhalla as a big-name participant in the showcase. Since we were already up to our ears in trailers and sneak peeks of Valhalla, I suppose folks were hoping to see more of viking protagonist Eivor sneaking and slashing in a less trailer-y context. Games marketing manager Aaron Greenberg responded on Twitter to say that setting expectations too high was on them. He thinks reactions might have been different if they’d said less ahead of time. Valhalla creative director Ashraf Ismail made his own statement, saying “you rightfully expected to see more today,” but also asked for patience and kindness. He says there’s plenty of that good, good marketing juice ahead during which we’ll see “in-depth gameplay” and such. If anything, this will probably help to set expectations not just for the next Xbox 20/20 livestreams, but other events like EA Play Live. Game companies and publishers alike have been adjusting to the cadence of working from home during the Covid-19 coronavirus pandemic so it’s not terribly surprising that they’re going with a drip-feed strategy. In the meantime, maybe we just ban the word “gameplay” and go into every announcement in the dark. Even though yesterday’s Valhalla sizzle reel wasn’t quite what we’d bargained for, that hasn’t stopped resident Creed expert Alice B from picking out the best bits from the Valhalla no-gameplay trailer, among which are dual axe-wielding and boats. Good spot, VGC.
